SouthWest AIFD Program and Workshop for March 2018

SW AIFD Program and hands-on workshop.

SW AIFD Hands-on Wedding Workshop

California State Floral Asso. 2014

Calif Flora 2012 "Legends" Oct. 13-14, 2012

SCHEDULE OF EVENTS
Hosted by Mayesh Wholesale Florist Inc.
and The Southern California Flower Growers, Inc. SATURDAY, OCTOBER 13th

CALIFORNIA CERTIFIED FLORIST EXAM
9:00 am – 4:00 pm
The California Certified Florist program (CCF), underwritten by CSFA, is a statewide certification program. The Mission of CCF is to establish, promote and maintain a program of professional floral design certification, through education to employees and owners of floral businesses and to the public in the State of California, and to provide members with continuing education programs and services. For more information visit the CCF website at www.californiacertifiedflorist.org
HANDS-ON CLASS REGISTRATION - 8:00am-1:00pm HANDS-ON DESIGN CLASSES - 9:00am – 12:00pm
Hand Tied Bouquet Refined - $125/$150
René van Rems AIFD, CCF, CFD
René van Rems International - A Master Class
for the Advanced Designer who wants to evolve their skills to a new level using creative and modern techniques of construction and composition.
Advanced Decorative Wire Working For Florists - $125/$150
Anthony Alvarez AIFD, CCF, EMC
Floral Phenomenon - From armatures to bridal bouquets and decorative mechanics to fantastic body flowers, we will cover it all in this fast paced advanced workshop. Previous experience with basic wire working tools and the different gages of decorative aluminum wire is recommended for this advanced class.
New Products for Sympathy Design -$125/$150
Steven Brown AIFD, CCF, CFD
San Francisco City College &
Wilton Lee CCF, President, Master Florists Association/Lee’s Berkeley Florist & Nursery
Learn the latest and greatest designs for Sympathy Tribute. Featuring the latest products for sympathy work creating set pieces, using updated mechanics
to create novel designs.

HANDS-ON DESIGN CLASSES - 9:00am – 12:00pm
Corsage #101 - $125/$150
Debbie Alvarez AIFD, CCF
Floral Phenomenon & Camarillo ROP - Learn basic wire and tape techniques. In this class you will also learn time saving tips, the use of cold gluing and proper conditioning to keep your designs looking fresher longer.
HANDS-ON DESIGN CLASSES 1:00pm – 4:00pm
Designing a Cascading Bouquet - $125/$150
René van Rems AIFD, CCF, CFD
René van Rems International - Learn a Master’s
approach to styling this classic bouquet using contemporary techniques and materials in this advanced class.
Flower Arranging #101 - $125/$150
Debbie Alvarez AIFD, CCF
Floral Phenomenon & Camarillo ROP - Learn beginning vase and foam arrangement techniques.
How To Compete with Confidence -$125/$150
Reina Sumabat AIFD, CFD Fitzgerald’s Flowers &
Anthony Alvarez AIFD, CCF, EMC Floral Phenomenon
Learn the design techniques judges look for while creating an award winning design - this is a great opportunity to have your design critiqued.
New Products for Sympathy Design -$125/$150
Steven Brown AIFD, CCF, CFD
San Francisco City College &
Wilton Lee CCF, President, Master Florists Association/Lee’s Berkeley Florist & Nursery Learn the latest and greatest designs for Sympathy Tribute. Featuring the latest products for sympathy work creating set pieces, using updated mechanics to create novel designs.

7:00 am – 2:00 pm
REGISTRATION
STUDENT DESIGN COMPETITION
7:00 am – 8:00 am - STUDENT PRE-QUALIFYING
8:00 am - STUDENT DESIGN COMPETITION
This competition is designed for students of floral design, ornamental horticulture or environmental design curriculums in California high schools, colleges or universities.

Phil will be sharing his signature techniques, favorite tips and methods to create both simple and spectacular flower arrangements for everyday occasions and home entertaining. Using a blend of commonly available blossoms and exotic flowers from around the world, he will demonstrate the art of crafting fresh designs that express maximum visual effect with minimal effort. Whether you are a novice or experienced designer, or simply an admirer of flowers, don’t miss this opportunity to hear and see the U.S.’s most remarkable wizard of flowers.
3:00 pm – 3:15 pm
PRESENTATION OF MERITORIOUS SERVICE AWARD
3:15 pm
AUCTION OF FLOWERS & ARRANGEMENTS
3:45 pm
PRESENTATION OF TOP TEN & STUDENT COMPETITION AWARDS
NEW VARIETY DISPLAY!
We are pleased to announce the seventh annual “New Varieties Display” will be held on Sunday, October 14th at Calif Flora 2012. This is your opportunity to see the newest products from our California growers. Who will take the top honors this year? Come cast your vote!
ARE YOU A MEMBER? DON’T DELAY
JOIN C.S.F.A. TODAY!
*Register by September 28th For Pre-Show Prices*
(After September 28th the cost will be an additional
$10.00 for each event)
For further information call, write or email:
California State Floral Association
1521 “I” Street, Sacramento, CA 95814
Ph. (916) 448-5266 Fax. (916) 446-1063
Email: aquinn@cgfa.org - www.calstatefloral.com
Program Cover - Special thanks to Peggi Ridgway with the Bloomin’ News for cover picture of the Southern California Flower Market

9:00 am - 1:00 pm - SILENT AUCTION
40th ANNUAL TOP TEN DESIGN COMPETITION
9:00 am – 10:00 am
TOP TEN PRE-QUALIFYING

10:00 am – TOP TEN DESIGN COMPETITION
This prestigious competition will feature California’s best floral designers. Each designer will complete a themed designer’s choice and surprise package arrangement. Designers with the ten highest total points will be named the Top Ten of California. The highest scorer will win the coveted Top Ten Award along with the entry fee to compete in the SAF Sylvia Cup Competition at the 2013 SAF convention.
VENDOR DISPLAY BOOTHS - Open All Day 11:30 am – LUNCH
1:00 pm – ANNUAL MEETING
1:15 pm
CALIFORNIA CERTIFIED FLORIST PINNING CEREMONY
1:30 pm – 3:00 pm
PHIL RULLODA AAF, AIFD, PFCI
Experience the magical and inspirational ‘Journey of the Heart’ of internationally renowned floral design artist Phil Rulloda.

SUNDAY, OCTOBER 14th

Application for Membership California State Floral Association
Yes, I support the progressive work being accomplished by the California State Floral Association and wish to enjoy all the benefits and services of membership.
_______________________________________________________________ Name _______________________________________________________________ Company _______________________________________________________________ Address _______________________________________________________________ City, State, Zip
___________________________ _________________________ Phone Fax _______________________________________________________________ Email/Website
Membership Category / Annual Dues Schedule:

California Certified Florist Exam
CCF’s mission is to establish,
promote and maintain a program of
professional floral design
certification, through education to
employees and owners of floral
businesses and to the public in the
State of California, and to provide
members with continuing education
programs and services. The California Certified Florist (CCF) program recognizes proficiency of professional knowledge and expertise. Testing is based on suggested reading materials and practical design experience. The CCF certificate is maintained and renewable by keeping annual dues current with the California State Floral Association (CSFA), attending professional events, and participation in continuing education workshops.
CCF Exam Date
We are pleased to announce the next testing for the California Certified Florist (CCF) program will be held Saturday, October 13th at the Southern California Flower Market in Los Angeles, CA. The maximum number of testing applicants is 25 so please call the CSFA office at 916-448-5266 as soon as possible to register.
California Certified Florist (CCF) certification is open to:
Retail Florists and their Employees Party and Event Designers Freelance Floral Designers Floristry Students
The California State Floral Association’s CCF program is recognized by the American Institute of Floral Designers (AIFD) as an approved education pathway for those interested in participating in the Professional Floral Design Evaluation to become an AIFD Certified Floral Designer (CFD®), with the ultimate goal of becoming an AccreditedmemberofAIFD. Formoreinformationvisitwww.aifd.org
Becoming a California Certified Florist
Applicants may pursue certification independently or be sponsored by their employer. Sponsored applicants who attain certification will receive a certificate for their employer to proudly display. Certification requires the applicants successfully pass a one-day exam consisting of written and practical components (the CCF requirements are outlined on the CCF website at www.californiacertifiedflorist.org). For more information please call the CSFA office at 916-448-5266 (or email aquinn@cgfa.org).
Suggested Study Materials
Plant and Flower Identification
By the California Cut Flower Commission
AIFD Guide to Floral Design: Terms, Techniques and Traditions By AIFD
The Art of Floral Design
By Norah T. Hunter, Delmar Cengage Learning
Flower and Plant Care & Handling
By the Society of American Florists (SAF)

Level of Payment (plus PAC

Contribution)
Basic PAC $20 Rate
$250 $270
$215 $520 $215 $215 $270 $520

 Allied Industry
 CCF $195  Grower $500  Prof. Floral Design. $195  Retailer $195  Wholesaler $250  Wire Service $500  Retired $50  Student $50  Teacher $50

PAC Contributions noted are VOLUNTARY. Any portion of dues paid over the basic rate will be considered your contribution to the Political Action Committee for the year. (PAC ID:#92503) Additional PAC Contribution: $_______________________.
Method of Payment

Check Enclosed
Visa
Master Card _____________________________________________________________

FTD Wire Service Account Number ___________ _______________________ CC Exp. Date Authorization Code

_____________ Billing Zip Code

American Express
FTD Wire Service Account

___________________________________________________ Signature
CALIFORNIA STATE FLORAL ASSOCIATION __________________________________________
1521 I Street * Sacramento, CA 95814 Phone: 916-448-5266 * Fax: 916-446-1063 aquinn@cgfa.org / www.calstatefloral.com
Note: Contributions to CSFA are not tax deductible as charitable contributions for Federal Income Tax purposes. However, CSFA dues may be deductible as an ordinary and necessary business expense.

Mayesh's Blog - "Fr-Anemones"

Mayesh's Blog

Are White Anemones Your "Fr-Anemones"?

Nov 10

Written by: Yvonne Ashton
11/10/2011 11:05 AM 

It happens to the best of us . . . a favorite flower can quickly become an enemy or “frienemy”.  That seems to be the situation with white anemones right now.  Unfortunately, even though the price or supply of an item is out of budget or just not available you still need to make your client happy.  What is a florist to do?
Well, one of our creative Los Angeles floral sales professionals, Laura London, came up with a brilliant solution.  If you can’t buy/get it, create it!  Laura took a white Lisianthus and simply inserted a clipping of a burgundy Scabiosa.  You just need to make sure that the blooms are underdeveloped and therefore black.  And voila!  A great alternative to a white anemone! 

Here are some words from Laura and a better look into why Anemones can quickly become “fr-Anemones”:

“White Anemones - aka “Fr-enemies” - Why can’t we just be friends?
Something about that little black center surrounded by creamy white petals has become one of the most sought after flowers in the floral industry. Every bride wants them!  The anemone phenomenon has many people on the mad hunt in search of them …  Anemones are a beast of their own and that is why I called them “Enemies”.
Anemones are a seasonal item - their true season is typically in the colder months leading up to Spring (January thru May).  Once the warmer months hit we have to rely on importing from afar, which bares many risks. Agriculture restrictions, quality concerns and market pricing are 3 major factors to consider when bringing in Anemones by way of import. 
The price points of these little beasts can skyrocket and fluctuate immensely.  It’s a risk bringing in such a high priced item when it is unknown whether or not they will arrive alive, and then there comes quality concerns.  Think about it -this little bunch of fragile anemones are being grown afar, cut, packed, displayed at auction, inspected, repacked again and shipped across the countries abroad. They arrive to us at wholesale level and have to go through intense agriculture screening once again before being released for sale and that is IF they get released! On occasion agriculture will yank this item due to infestation of a parasite or some other potentially harmful bacteria.  This can wreck havoc on other flowers and spread to other things that could end up becoming invasive to local native product. 
With all this said. . . we have gone through many ups and downs when it comes to Anemones.  Although the good outweighs the bad.  When the bad does occur we are now ready with a back-up plan and that is to get creative and think outside the box!  There are so many ways to utilize other seasonal flowers to mimic the look of an anemone.  So don’t be afraid to get out the black sharpie marker to color in the green centers of a white mini gerbera, or recreate flowers out of flowers by taking a black Scabiosa bud and pushing it down into the center of a white Lisianthus!  Things may not always go our way in terms of getting exactly what we want but with a little creative thinking anything can be achieved! Get creative and have fun! 
In the end, if you can’t be my friend… please don’t be my fr-Anemone!

Have you tried this before?  Any other creative ideas in creating “mock” flower varieties?